Search E. Marketing
Improve your search engine results.
Types of Search Engine Marketing (SEM)
Basic eMarketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote web sites by increasing their visibility in search engine result pages (SERP's) through the use of paid placement, contextual advertising, and paid inclusion. Ad Banners on web sites is a great way to promote your web site/business/product.
Comprehensive eMarketing
Pay per click (PPC) is an Internet advertising model used on web sites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its web site.
Extensive eMarketing
Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are popular pay per click vendors. We can launch these campaigns for our clients if interested.
eMarketing Factors
- Pay-Per Click
- Cost-Per Click
- Ad Banners
- Advertisements
- Search Engine
eMarketing Benefits
- Find ability
- Residual Income
- Higher Ranking
- Increase of Traffic
The Process
Step 1: Keywords
Search terms are the words and phrases that people type into the search forms of search engines. Keywords and key phrases are the words on your site that match these search terms.
Step 2: Word Tracker
Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking.
Step 3: Discover
Discover the right keywords to target on your web site and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms.
Step 4: Search Term List
We find the latest trends of terms used by your target market.
Step 5: Link Population
Linking your web site with other major web sites will improve your page ranking. We will also add links of popular web sites to your web site; exchanging links between other web sites are extremely helpful.
