Marketing Consulting
Marketing can get a bit puzzling for the average business person. We are here to stop you from spending your marketing funds with your fingers crossed. Our winning formula is simple. We mix your ideas and strength with our expertise creating success, one project at a time. We guarantee you our integrity and perseverance.
Questions every business owner should be able to answer:
- What business are you in?
- Who are your customers?
- How is the business performing?
Consultation Factors
- Market Share
- Economic Status
- Marketing Budget
- Past Experiences
Consultation Benefits
- Set of Business Goals
- Increase Bottom-Line
- Save Time & Money
- Narrow Marketing Focus
Key Marketing Strategies
There are three marketing strategies needed to grow a business:
- Increase the number of customers
- Increase the average transaction amount
- Increase the frequency of repurchase
1. Increase the number of customers
Increasing the total number of customers is the first step most business owners and managers take to grow their business. Losses can occur when inexperienced sales personnel are put in charge of designing and implementing a marketing program - investing corporate resources to find more customers. Executed correctly, basic marketing strategies cost efficiently produce new prospects who are ready, willing and able to buy products or services.
The main purpose of a marketing strategy is to give sales personnel prospects to convert into paying customers. Rewarding existing customers for referring new ones is one easy step business owners can take to increase their total number of customers.
2. Increase the average transaction amount
Owners and managers spend most of their time operating their business and searching for new customers. They often overlook the customers they see regularly. These repeat customers are usually taken for granted and left to conduct entire transactions without ever being asked if they would like to buy more product or service. Complacency, expecting customers to buy a minimum amount of product or service without ever being asked to buy more, can be the undoing of a business. This attitude can eventually cause customers to spend less money.
Customers who aren't continuously offered compelling reasons to keep buying more of the same products and services from one business will look for new reasons to buy from another. Cross selling and up selling, systematically offering customers more value via additional products or services at the point of sale, are two simple steps business owners can take to increase their average transaction amount.
3. Increase the frequency of repurchase
In an established business, an average customer purchasing pattern develops and (like the average transaction amount) is usually taken for granted and rarely improved upon. A customer’s repeat business is earned by the business who gives the customer what they want. Without having basic marketing strategies or processes for consistently offering customers more of what they want, repeat business is earned less frequently.
Frequently communicating news and offers to past and present customers via telephone or mail generally increases their frequency of repurchase and is one more step owners can take to grow their business.
